Monday, September 24, 2012

where do you fit?

Based on your responses, YOU are a… Post-Modern

Along with 13% of the public

Compare the Typology Groups On

Typology Group Profiles

Staunch Conservatives

9% of the public
What They Believe
  • Extremely critical of the federal government
  • Favor an assertive foreign policy
  • Pro-business; against stricter environmental laws and regulations
  • Strongly opposed to abortion and same-sex marriage
  • Convinced the 2010 health care law will be bad for the country
  • View immigrants as a threat to traditional American customs and values
  • Nearly half believe President Obama born outside the United States
Who They Are
  • 84% are Republicans
  • 72% agree with the Tea Party
  • More than nine-in-ten are non-Hispanic white
  • The oldest typology group (61% are age 50 and older)
  • 56% are male; most are married and financially comfortable
  • 57% own guns and 57% attend church every week
  • 54% regularly watch Fox News
  • More watch Glenn Beck and listen to Rush Limbaugh than any other group

How this group compares to the rest of the country on key issues …

Staunch Conservatives

General Public
  • Government is almost always wasteful and inefficient
  • 90%
  • 55%
  • The best way to ensure peace is through military strength
  • 76%
  • 31%
  • Most corporations make a fair and reasonable profit
  • 78%
  • 39%
  • Stricter environmental laws and regulations cost too many jobs and hurt the economy
  • 92%
  • 39%
  • The government today can't afford to do much more to help the needy
  • 87%
  • 51%
  • New health care law will have a mostly bad effect on U.S. health care
  • 80%
  • 27%
  • Religion is a very important part of my life
  • 90%
  • 71%
  • The U.S. stands above all other countries in the world
  • 67%
  • 38%
  • The growing number of newcomers from other countries threatens traditional American customs and values
  • 68%
  • 39%

Main Street Republicans

11% of the public
What They Believe
  • Highly critical of government
  • Strongly opposed to abortion and same-sex marriage
  • Less enamored of business than the Staunch Conservatives
  • Generally negative about immigrants
  • Mostly opposed to social welfare programs
  • Confident that hard work pays off
  • Supportive of government efforts to protect the environment
Who They Are
  • 76% are Republicans
  • Most are homeowners (84%); 51% have a gun in the household
  • Predominately non-Hispanic white (88%)
  • Highly religious (91% say religion is a very important part of their lives)
  • Concentrated in the South and Midwest
  • Nearly one-quarter (24%) follow NASCAR racing
  • Most say they have enough income to lead the life they want

How this group compares to the rest of the country on key issues …

Main Street Republicans

General Public
  • Government is almost always wasteful and inefficient
  • 72%
  • 55%
  • The government today can't afford to do much more to help the needy
  • 75%
  • 51%
  • Business corporations make too much profit
  • 58%
  • 54%
  • Stricter environmental laws and regulations are worth the cost
  • 67%
  • 53%
  • Homosexuality should be discouraged by society
  • 60%
  • 33%
  • Religion is a very important part of my life
  • 91%
  • 71%
  • The growing number of newcomers from other countries threatens traditional American customs and values
  • 56%
  • 39%
  • The best way to achieve peace is through military strength
  • 39%
  • 31%

Libertarians

9% of the public
What They Believe
  • Economically very conservative but moderate to liberal on social issues
  • Highly critical of government
  • Strongly pro-business
  • Accepting of homosexuality
  • Less religious than the average American
  • Moderate views about immigrants compared to other GOP-oriented groups
Who They Are
  • Strong Republican-orientation, though a majority identify as independents
  • Affluent: 39% have incomes of $75,000 or more
  • Two-thirds are male
  • 85% are non-Hispanic whites
  • About seven-in-ten (71%) have attended college
  • About half as likely as the two strongest GOP groups to attend church weekly
  • 56% use social networking sites
  • 36% trade stocks

How this group compares to the rest of the country on key issues …

Libertarians

General Public
  • Government is almost always wasteful and inefficient
  • 82%
  • 55%
  • The government today can't afford to do much more to help the needy
  • 85%
  • 51%
  • Most corporations make a fair and reasonable profit
  • 83%
  • 39%
  • Stricter environmental laws and regulations cost too many jobs and hurt the economy
  • 79%
  • 39%
  • Homosexuality should be accepted by society
  • 71%
  • 58%
  • Religion is a very important part of my life
  • 53%
  • 71%
  • The growing number of newcomers from other countries strengthens American society
  • 52%
  • 52%
  • Most people who want to get ahead can make it if they're willing to work hard
  • 80%
  • 62%

Disaffecteds

11% of the public
What They Believe
  • Highly critical of both government and business
  • Sympathetic to the poor and supportive of social welfare programs
  • Concerned about immigration
  • Majority believes the country can't solve many of its important problems
  • Religious and socially conservative
Who They Are
  • Most financially stressed of the groups: nearly half describe their household as "struggling"
  • 71% have experienced unemployment in their household in the past 12 months
  • About two-thirds have only a high school education or less
  • Compared with the national average of 33%, more are parents (44%)
  • 26% have a U.S. passport — well below the national average
  • 23% follow NASCAR racing

How this group compares to the rest of the country on key issues …

Disaffecteds

General Public
  • Government is almost always wasteful and inefficient
  • 73%
  • 55%
  • Business corporations make too much profit
  • 73%
  • 54%
  • I often don't have enough money to make ends meet
  • 83%
  • 43%
  • Religion is a very important part of my life
  • 84%
  • 71%
  • The government should do more to help needy Americans, even if it means going deeper into debt
  • 61%
  • 41%
  • Immigrants today are a burden on our country because they take our jobs, housing and health care
  • 64%
  • 44%
  • This country can't solve many of its important problems
  • 56%
  • 37%
  • We should pay less attention to problems overseas and concentrate on problems here at home
  • 73%
  • 58%

Post-Moderns

13% of the public
What They Believe
  • Generally supportive of government, though more conservative on race policies and the safety net
  • Strongly supportive of regulation and environmental protection
  • Most (56%) say Wall Street helps the economy more than it hurts
  • Very liberal on social issues, including same-sex marriage
  • One of the least religious groups: nearly a third are unaffiliated with any religious tradition
  • Favor the use of diplomacy rather than force
Who They Are
  • The youngest of the typology groups: 32% under age 30
  • A majority are non-Hispanic white and have at least some college experience
  • Half live in either the Northeast or the West
  • A majority (58%) live in the suburbs
  • 63% use social networking
  • One-in-five regularly listen to NPR; 14% regularly watch The Daily Show

How this group compares to the rest of the country on key issues …

Post-Moderns

General Public
  • This country should do whatever it takes to protect the environment
  • 91%
  • 71%
  • The government today can't afford to do much more to help the needy
  • 66%
  • 51%
  • Our country has made the changes needed to give blacks equal rights with whites
  • 69%
  • 49%
  • Religion is a very important part of my life
  • 42%
  • 71%
  • Homosexuality should be accepted by society
  • 91%
  • 58%
  • Wall Street helps the American economy more than it hurts
  • 56%
  • 38%
  • Good diplomacy is the best way to ensure peace
  • 76%
  • 58%
  • The growing number of newcomers from other countries strengthens American society
  • 71%
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